Work efficiently and create a personal experience at the same time is a challenge in education.

Let's face it, most of us haven’t grown more patient with inefficient processes over the last couple of years. This is a consequence of the even faster digital transformation during the period 2020-2022, in which the majority of people worked - and studied from home. This has a big impact on education and the customer experience.

Around the globe

In the period 2020-2022 we learned how to plan, schedule and work efficiently using digital technology. We also ordered more online and planned our activities with rapidly increased use of digital tools. In particular higher education always have taken pride in delivering quality programs on site. Covid and studying from home changed that. Most of the students studied from home for many months or even years in 2020 to 2022. This meant the competitive landscape changed for higher education institutes. Instead of competing with institutes in a direct region or country, the limitation of distance became obsolete for (business) students. They can follow comparable courses around the globe. 

Expectations

Not only the competition between universities and higher education institutes to get new students increased, also the expectations of students with regards to efficiency and the quality digital experiences increased due to the societal accelerated digital transformation.

 

Change of plans

So, increased competition and higher expectations with regards to efficiency and convenience called for a change of plans for educational institutes. It’s therefore no surprise that eight out of ten higher education institutions have put customer centricity at the heart of their strategic agenda, with the customer (or student) experience as their main focus. Research shows that 42% of higher education institutions see improving student experience as their top priority in today's competitive landscape.

Research shows that 42% of higher education institutions see improving student experience as their top priority in today's competitive landscape.

More personal and efficient

The demand to work more efficiently and create a personal experience at the same time is a challenge. It’s no surprise that investments in digital solutions that can combine the functionality to run campaigns, engage with target audiences and support the growth of an institute have grown. Salesforce as a CRM system or CRM platform has taken big steps in education. But let’s not stop at engagement and enrollment. With Salesforce and Booker25 you have the opportunity to deliver the digital experience students, teachers and staff want.

Booker25 to boost student, teacher and staff experience

Course management using legacy systems can be clunky and adapting to constantly changing factors, such as teacher sickness or classroom availability, can be challenging and resource-heavy. Meanwhile, teachers and students need visibility over their schedules and to know where to go when changes happen. Let’s live up to these challenges! With Booker25 you can manage courses, classrooms, teachers and staff or any type of activity or location scheduling in one easy-to-use platform within Salesforce. 

Multi-dimensional booking intelligence

Optimize the activity experience for students with planning and booking, including check-ins and payment options. Use Booker25 multi-dimensional booking intelligence with unlimited variables, to manage any kind of resource such as staff, projects, spaces or locations. With timetables, course materials and student/teacher messaging all in one platform there’s no more crossed wires or lost communications. 

Combine the flexibility and intelligence of Booker25 with the power of Salesforce to improve customer experience, create efficiency, simplify and optimize planning and improve education. We are happy to dive into your specific booking or scheduling challenge, contact us or read the cases for more inspiration. 

Rico Ramars
Account Executive

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