Managing Hotel rooms, Classrooms and Hospitality-related services in Salesforce

Hult Ashridge Executive Education, located near Berkhamsted in Hertfordshire, England, offers practical learning to private and public organisations around the world to improve leadership talent, strategic thinking and organisational structure.

As part of HULT International Business School, Ashridge is one of the world's premier executive education and leadership development providers, consistently ranked among the best business schools in the world. Ashridge Executive Education attracts clients from every continent and is in the 1% of providers globally to be accredited by all three major executive education bodies: AACSB, EQUIS and AMBA.

Booker25, the logical next step

Hult Ashridge extended the Salesforce solution they already use for sales activities. Their account managers already worked with calendars to schedule the training of their clients more efficiently. Using Booker25 was the logical next step due to its direct link with Ashridge’s Salesforce environment.

The result

Booker25 provides Ashridge with a system enabling staff to manage all resources, such as the online reservation of hotel rooms, classrooms and all hospitality-related services. With Booker25, the staff of Hult Ashridge now can work more efficient, and they can focus on offering an amazing student experience. All data is stored safely in Salesforce, and all departments now have one single source of truth. To conclude, Booker25 is completely scalable to their growth ambition.

From the beginning, the team at Booker25 worked closely with us to ensure that their platform met our requirements for managing accommodations and reservations. Booker25 enables us to manage capacity, bookings, classes and all services attached to the hospitality side of Hult Ashridge Executive Education. With Booker25, we managed to automate a lot of processes within the organisation. Our accommodation team has a clear overview of the occupancy, which enables us to work more efficiently. I highly recommend Booker25.

- Marcus Wilhelm, CIO Hult Ashridge

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Rico Ramars
Account Executive

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