Ashridge Executive Education

Hult Ashridge Executive Education, located near Berkhamsted in Hertfordshire, England, offers practical learning to private and public organisations around the world to improve leadership talent, strategic thinking and organisational structure. As part of HULT International Business School, Ashridge is one of the world's premier executive education and leadership development providers, consistently ranked among the best business schools in the world. Ashridge Executive Education attracts clients from every continent and is in the 1% of providers globally to be accredited by all three major executive education bodies: AACSB, EQUIS and AMBA.


The assignment

Hult Ashridge has decided to extend the Salesforce solutions they already use for sales activities. Gen25 was asked to make the modifications in Salesforce to make the calendars accessible to account managers, thus enabling them to schedule the training of their clients more efficiently. Using Booker25 was the logical next step due to its direct link with Ashridge’s Salesforce environment.


The result

Gen25 has implemented Booker25 in the Salesforce environment of Hult Ashridge. Booker25 provides Ashridge with a system enabling staff to manage all resources, such as the online reservation of hotel rooms, classrooms and all services related to hospitality.

From the beginning, the team at Booker25 worked closely with us to ensure that their platform met our requirements for managing accommodations and reservations. Booker25 enables us to manage capacity, bookings, classes and all services attached to the hospitality side of Hult Ashridge Executive Education. With Booker25, we managed to automate a lot of processes within the organisation. Our accommodation team has a clear overview of the occupancy, which enables us to work more efficiently. I highly recommend Booker25.

Marcus Wilhelm, Chief Information Officer

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