The Booker25 scheduling solution has provided Basic-Fit with the right tool for our unique scheduling challenges.”

With 905 clubs, Basic-Fit is the largest fitness operator in Europe. Currently operating in 5 countries (the Netherlands, Belgium, Luxembourg, France & Spain) Basic-Fit has 2 million members in 2021. The straightforward membership model includes access to all clubs throughout Europe as well as virtual and live gym classes such as Urban Yoga, Hiit Cardio and Dance.







Creating competitive advantage

Allowing clients to book their gym class via the website and Basic-Fit app was high on the priority list, as it offers convenience to customers and gathers data on each class (occupancy, satisfaction etc.). But we were also aiming to improve the efficiency of various teams by finding a master system for the opening hours for all locations and using this data for the website and Basic-Fit app as this was all done manually.

Furthermore we offer a mix of virtual classes with training videos and for the live classes we needed a tool which could automate and streamline scheduling while giving us the flexibility to make changes.

The implementation

With the implementation of Booker25, Basic-Fit benefits from streamlining the scheduling process for all their 905 (and counting) clubs while giving each club control over their local schedule. A custom-built API links Booker25 to the video system to ensure the right video is showing at the right time, reducing any manual work and contributing to the efficiency of the process. The Booker25 & IT Development Team at Basic-Fit worked closely together to realise the Basic-Fit vision.

To keep business processes easy and efficient all virtual classes are scheduled at the same time throughout all locations, using narrowcasting to show the corresponding training video at the right time. The master-schedule is managed in Booker25, linking all clubs and syncing the virtual and live classes into this schedule. Flexibility is still needed to add the live classes and exceptions (such as staff training days) per club and can be easily managed manually in Booker25. The best of both worlds.

at glance

Easy technical linking to virtual classes

More customer satisfaction

Creating competitive advantage

Greatly reduced manual handling

The result

This solution contributes in a unique way to ensure the process of scheduling classes is efficient and in real-time. It has improved customer satisfaction with the use of the Basic-Fit app now being able to schedule classes, both virtual and in our clubs.Linking the virtual classes has never been more easy. The whole process has become much more reliable and efficient and has given us the ability to create more insights in how we perform in all five countries.

“The Booker25 implementation was well supported by the team and we now have the solution we were searching for. Offering virtual classes is a unique product and while we’re building this part of our brand, Booker25 is the technical heart of making this work.”

Rico Ramars

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