Getting the most out of our demo fleet

Jaguar Land Rover uses Booker25 to optimize the use of its global fleet of demo cars

Built on 140 year of innovation and adventure Jaguar Land Rover brings together two much loved, highly prestigious British car brands: Jaguar and Land Rover. In 2008, the two were bought by Tata Motors, India’s largest automobile manufacturer, and officially joined together as one iconic company in 2013. Sales and profits have risen year on year, with more exciting chapters in the histories of these two brands still to be written.



Scheduling needs

Jaguar Land Rover has a large internal fleet of vehicles (Own Used Vehicles) in each of the 24 markets around the globe. This internal fleet is, for example, used for sales and marketing/PR purposes such as press events and loaning cars to journalists, influencers and VIPs. Jaguar Land Rover needed a unified system across all markets in order to gain relevant insight in how these vehicles are utilized in each market and with the new system increase the usage of them.


Improving the vehicle request process

Booker25 was selected to help visualize their Own Used Vehicle fleet creating a representation of the vehicles on loan in an easy to use calendar and is now an integral part of the vehicle request process.

How does this work? A fleet manager or administrator will receive a request from an employee or external party such as a journalist. Using a custom build filter (created by Jaguar Land Rover) they can search based on colour, type, model or specific registration and find the available vehicle matching the criteria in Booker25. When making a reservation in Booker25 the request is then sent along for approval.


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Rico Ramars
Account executive

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